US Talent Network LLC

Today's buyer is more sophissticated and educated than ever before. Outdated tactics designed to manipulate people no longer work. DISSOLVE Selling breaks the rules of negative selling ideas like closing and controlling. Imagine how your business would change if you made the decisions about what prospects to do business with. Imagine doing it without using transparent, manipulative techniques like the tie down, take away, or assumptive choice close. Sophisticated buyers see through these outdated tactics. They've read the same books. Outdated closing techniques are manipulative, but many people still use them because they're still being taught. It's generally believed that they still work. But people don't want to be sold. They want to buy. DISSOLVE Selling is a set of (internal) tools that promises to build mental and emotional bridges to prospects and clients. Through reducing your agenda, you leave room for the prospect to reveal information they might share with a trusted advisor. The result is a real process that connects people. If you see a fit between their needs and your solutions, then you choose to do business with the prospect, not the other way around.